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STBY in Touchpoint

STBY’s Strategy Director Geke Van Dijk has contributed an article to issue 4 of Touchpoint, the international  journal of service design. The issue focuses on links between service design and...

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Presentation at ‘Creatie van Waarde’

On 28 June Bas Raijmakers presented two case studies of service innovation projects STBY worked on in the UK, to illustrate how creative thinking contributes to innovation and the creation of economic...

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Presentation at N2010 in Brazil

STBY Co-founder and Strategy Director Bas Raijmakers will be in Brazil this July speaking at the N2010  design festival. N2010, or the National Meeting of Students of Design, is this year celebrating...

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Exhibition at EPIC

In collaboration with Daijiro Mizuno from the Critical Design Lab at Kyoto University of Art & Design, STBY will be exhibiting results from the Belonging & Belongings project at the EPIC...

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Charging Up: Energy usage in households around the world

Article for Touchpoint 4, the journal of the international Service Design Network, by Geke van Dijk. ‘Charging Up’ is an international study of people’s practices and motivations in relation to...

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Design research in Brazil

Geke and Bas have been in Brazil for a few weeks, traveling across the country visiting friends at our partner company Feel the Future and elsewhere. The vibe in Brazil is different from Europe we...

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Workshop at Creative Company Conference

STBY will facilitate a workshop at the upcoming Creative Company Conference on 14 September 2010 in Haarlem, The Netherlands. The core themes of the conference this year are Service Design, Design...

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Get in touch

Don’t hesitate to contact us if you would like further information, or want to discuss ideas for new projects! Please get in touch with Geke van Dijk by email (geke@stby.eu) or phone (+31 6 29 02 89...

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STBY Amsterdam

In Amsterdam we are based in a dynamic hub for the creative industries, right in the centre of town. Based on one of the main canals, the Spaces building hosts a rich variety of businesses as well as...

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STBY London

  In London we are based in the vibrant area of Shoreditch. Just a short walk from Liverpool Street Station, and on the brink of Hoxton. Our address: Unicorn House 221-222 Shoreditch High Street,...

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Design Research for Service Innovation

Our creative research projects connect organisations with the lives and experiences of their customers. This helps our clients to innovate their service offering, making it more valuable for both their...

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Creating design briefs on patient dignity

The Design Council and the Department of Health in the UK initiated late 2009 a national design challenge ‘Design for Patient Dignity‘. STBY was asked to contribute to the exploratory research that...

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Services to support complex decision making

In collaboration with Broca & Wernicke, STBY investigated the complex decision making processes within hospitals on the application of surgical treatments. We interviewed people throughout the...

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Co-creating education

In the early stages of developing a new international master course, the University of Tilburg was interested in a series of empathic conversations with students to explore some first ideas and...

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Innovation Lecture 2009

On 8 December Geke was one of the round-table moderators at the annual Innovation Lecture, organised by the Dutch Ministery of Economic Affairs. The topic of this most recent Innovation Lecture was...

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Design for society

To celebrate its 15th anniversary, The Waag Society in Amsterdam organised a ‘Socratic Conversation on Design for Society on 15 December. Bas was one of the guest speakers invited to take part in this...

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Charging up around the world

How do people around the world charge their mobile devices? How do they use electricity in their households, and how do they think about their energy usage? Together with all the partners in the Reach...

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Service Design Talks 20/1

On 20 January we will be getting together again to discuss another recently published and interesting book related to Service Design. This time it’s Tim Brown’s new book ‘Change by Design’. A must read...

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Tools for tomorrow’s public policies

About sixty representatives, researchers, sociologists and creatives met up at La Boate, in Marseille, to invent tools for tomorrow’s public policies, and imagine the future of the 26 french regions....

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Call for papers on Service Design

The academic journal Behaviour and Information Technology has accepted to publish a special issue on ‘Services and Human-Computer Interaction: New Opportunities’. A call for papers, explaining the...

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